According to Yelp, there are over 150 million people using Yelp every month and this sort of traction needs to leveraged by business owners to grow their online reputation. Getting more business reviews can help you attract more customers to your business and build a strong online reputation.
Yelp encourages business owners to provide enough information to help consumers access the same. Although they have certain restrictions on review generation methods. As a business owner, you cannot solicit reviews based on any incentives. For example, you cannot offer discounts, offers or any such incentives to build reviews. You can read more about it in the Yelp guidelines for business owners here, and their policy on asking for reviews here.
Given how Yelp has a large number of customers looking for business information and reviews, we decided to write about how you can get more Yelp reviews for your business. Keeping in mind their policies, here are 4 simple ways you can use to get reviews on Yelp for your business.
#1 – Make Sure Your Business is Listed and Claimed
[If you’ve got this step sorted out, move on to the next part.]
This step is an imperative one to make sure that you get more business reviews on Yelp. By making sure you’ve claimed your business on Yelp, you can generate reviews and respond to them as well.
To learn more about claiming your business on Yelp, you can refer to their support page which will walk you through it. In case you haven’t listed your business on Yelp, you can learn more about it here.
#2 – Add Yelp Review Badges on Your Business Website
Yelp Review Badges are call-to-action buttons that you can add to your business’ website to encourage your customers to leave you Yelp reviews. You can add these to your website directly from your Yelp account. Once you log in to your account, you will find “Review Badges” at the bottom of the menu option on your left. You will find code snippets with review badge options that you can choose from. Once you’ve chosen a badge, copy the code snippet and add it to your website’s source code.
#3 – Put Up Posters and Review Handouts in Your Store
You can add posters to your store asking your customers to review your business on Yelp. This will help you grab your customers’ attention when they walk into your store. You can create your own posters using a free tool like Canva that comes with several ready-to-use templates. Alternatively, you can use Yelp’s brand assets to create stickers or posters, or you can request for your material using this form.
You can also use review handouts to get more Yelp reviews for your business. Review handouts are flyers or visiting cards that you can hand out to your customers when they visit your store, asking them to review your business on Yelp. They will contain information instructing your customers on how they can leave you a review on Yelp.
#4 – Send out Feedback forms and Review Invites to Your Customers
A great way to get more Yelp reviews and regulate negative reviews is to have a feedback system in place. Make sure that you collect your customers’ contact details (phone number and email address), and send them a feedback form, asking them about their experience with you. You can direct customers with positive responses to your Yelp page and ask them to leave you a review. In case of negative feedback, get in touch with these customers and try to fix the issues they have with your business. Once the situation is resolved, you can ask them to leave you a business review on Yelp.
Synup can enable you to build a feedback process in addition to using a review management dashboard. Learn more about our Review Generation Wizard here.
So, there you have it! Getting more Yelp reviews for your business will not only help you build a good online reputation, but you will also build good relationships with your customers and improve your local SEO.